Introducing IGTV Instagram’s new video platform

Instagram Launches IGTV

Instagram has just launched a new video service called IGTV which allows users to post video content from 15 seconds up to 60 minutes. Previously users could only share up to 60 seconds. IGTV is set to rival YouTube as a home for mobile video. There are two ways to use IGTV. The first is […]

What is GDPR and how will it affect New Zealand Businesses?

gdpr online security

On the 25th of May 2018, a new data privacy regulation called the General Data Protection Regulation (GDPR) will go into effect in the European Union (EU). These days we generate massive amounts of digital information each day, with websites, phones and smart devices all collecting data that can identify us, as individual users. Majority […]

It’s All About Mobile Marketing

Desktop, tablet, mobile responsive web design

Recently I attended the Google Partners Academy Bootcamp for Mobile Sites. The conference took place at the Viaduct Events Centre in Auckland under the guidance of the knowledgeable Benjamin Mangold, co-founder of Loves Data. The goal of the day was to come away with a Google Certification in Mobile Sites and have a better understanding […]

How to correctly migrate your tracking to Google Tag Manager

Migrate Google Tag Manager

By migrating your Google Analytics tracking over to Google Tag Manager, you’re allowing Tag Manger to complete its function without the loss of information between the two tools. Migrating is also important because Google Analytics is an incredibly helpful tool to have, and by enabling GTM, you can align your GA tracking with other 3rd […]

SEO Optimisation For Voice Search

voice search

Ladies and gentleman, I present to you the topic of voice search! If this hasn’t immediately set off your alarm bells or caused you to roll your eyes so hard that they detach from the retina then you might be apart of the ‘never paid it much attention’ subset. Truth be told, I was a […]

How to analyse and benchmark your website’s performance

January seems long gone and with only two months till the new tax year, it’s time to analyse how your website performed in 2017 and plan this year’s improvements. Where to start your website benchmarking? The key to correct analysis and data benchmarking is translating your business objectives into digital metrics. Google Analytics offers extensive […]

Facebook News Feed Changes

Recently Facebook announced significant changes to its news feed, where the Facebook algorithm will now prioritise posts from friends and family ahead of content from business pages and news. The change aims to give Facebook users more quality time on the network by providing them with highly relevant and engaging content. Over the years Facebook […]

Time to get Google Ads Smart

AdWords Smart

Recently I was fortunate enough to attend Google’s Masterclass up in Auckland. It was an afternoon packed with information on Google’s hot topics including Artificial Intelligence (AI), Machine Learning (ML) and Attribution. In summary, it’s time to get Google Ads-smart and let Google do some of the hard work. Get creative & targeted with your […]

Understanding Facebook Analytics

Facebook Analytics

Facebook Analytics (FBA) is product analytics used for driving growth. The following blog post provides an outline of the key aspects of using the interface and the key metrics that are available. Understanding Facebook Analytics Originally Facebook Analytics focused on providing analytic information on apps, allowing app developers and businesses to better understand the interactions […]

Google Smart Display Campaigns

Smart display ads

If, like us, you are slightly concerned that we will all soon be made redundant by hyper intelligent robots, then you may want to stop here. While automation is nothing new for display campaigns on the Google Display Network, constant machine learning has made fully automated Smart Display campaigns a reality in 2017. Once you […]