We decided to start with a high frequency True View activity, to drive views of our TVC. This was targeted using Interest and Topic categories and optimised to generate views.
Week 2 started with a mobile & desktop Masthead format, which contributed to significantly to the campaign. We enhanced the video with a custom thumbnail too, to ensure our key messages reaches all users, regardless of the length of the video they watched.
This is when we also activated our remarketing layer, using exclusively Bumper Ads. The 6-seconds cut was created specifically for this placement, where we re-engaged with those who already seen our video ads, but who have not enquired about the product via our website.