As a result, the website got crawled faster, new products are getting indexed relatively quickly and are no longer identified as duplicate content. Since January 2021, the Google search console report shows zero Crawl Anomalies, which is down from over 26,000 pages. Our client’s website is now showing in more SERPS increasing traffic by nearly 140% YoY. Due to those users landing on the correct product URL, we have seen a robust increase in revenue YoY of 114%.