Boosting Awareness and Engagement for Ski Sauvage Events

Social Media Marketing

our results

+20.7%

Audience Growth

+694.4%

Impressions

+55.6%

Engagement

Overview

Black Crows is an independent French freeski brand from Chamonix. Born out of a desire to collide beauty and efficiency into skis. They create obsessively design driven objects that are uncompromising in performance and identity for contemporary skiing. LOGIC1 have partnered with Black Crows in New Zealand since 2019 and seen them become one of the most popular ski brands in NZ & AU.

objective:

Increasing Awareness and Engagement for Ski Sauvage Events

Objective

We aimed to grow audience engagement and awareness for Ski Sauvage, Black Crows' signature events, by leveraging both organic and paid strategies.

Our Approach

Organic Strategy: We designed a social media plan, incorporating user-generated content, ambassador involvement, and engaging story and post themes.
Paid Strategy: Targeted ads ensured the message reached the right audience, amplifying the campaign’s effectiveness.

Results

The Ski Sauvage campaign delivered impressive YOY growth in key metrics:

Audience Growth: +20.7%
Impressions: +694.4%
Engagement: +55.6%

These results demonstrate the value of combining community-driven content with precise targeting to enhance event visibility and participation.

conclusion

Through a well-rounded mix of organic and paid strategies, we successfully increased engagement and awareness for Black Crows' Ski Sauvage events, contributing to their growth and strong presence in the New Zealand ski community.

Content Optimisation SEO

+79.54%

New search queries gained Autogrow

SEM

+67%

Increase in paid search revenue Kitchen Warehouse Au

Content Optimisation SEO

Better content = increased engagement Large tourism operator targeting international travellers.

1 2 3 … 6 Next »

view all work

WE WOULD LOVE TO
WORK WITH YOU

We have extensive experience working with companies across all industries, shapes and sizes.

Our strategic process uses your first-party customer data to develop insights from your existing customers to optimise strategies and tactics across persuasion, attention, and transaction to deliver new customers consistently.

contact us