Boosting Organic Traffic and Revenue for Arboretum

Content Optimisation SEO

our results

24.36%

increase in search traffic YoY

98.86%

The amount revenue has increased from organic

Overview

Arboretum Home & Garden Heaven based in Ireland is a family-run business offering a guaranteed gardening and lifestyle experience. With dedication and passion, Arboretum has become one of Ireland’s leading garden centers. Despite its strong reputation, the company faced challenges with low organic traffic and struggled to compete with competitors in search engine visibility.

LOGIC1 was brought in to identify opportunities to optimise their website, improve search rankings, and drive organic traffic to increase revenue across key categories such as gardening plants, seeds, bulbs, and outdoor living products.

objective 1:

Identifying Keyword Opportunities

Analyse the website to uncover keyword gaps and ensure that product categories align with how users search online.

Our Approach

Website Audit: Conducted an audit of the website, analysing each product category to identify keyword gaps and naming inconsistencies.
Search Behavior Analysis: Investigated how users searched for products and compared these patterns with existing category names.
Optimisation Plan: Created a roadmap to align category naming and keywords with user search behavior, ensuring greater relevance and discoverability.

Results

Uncovered critical keyword opportunities to better align with user intent.
Optimised category names, improving the website’s visibility in organic search.

objective 2:

Optimising On-Page Content

Optimise the website’s title tags, meta descriptions, and on-page blurbs to improve their alignment with user search intent and deliver helpful content.

Our Approach

Title and Meta Description Overhaul: Created clear, descriptive, and keyword-rich titles and meta descriptions for all key pages.
Content Optimisation: Updated on-page blurbs to provide useful, relevant information that aligned with what users were searching for.
Testing and Monitoring: Monitored performance metrics to ensure that the changes positively impacted traffic and engagement.

Results

Improved click-through rates by creating compelling titles and descriptions.
Enhanced user experience with helpful content that encouraged longer sessions and higher engagement.

Outcomes

The combined efforts to optimise keywords, on-page content, and category naming delivered exceptional results across all categories

Gardening Plants, Seeds, and Bulbs

+30% Traffic
+229% Revenue

Outdoor Living Products

+12% Traffic
+90% Revenue

How-To Blogs

+67% Increase in Sessions from Organic Traffic Year-on-Year
+59% Traffic
+134% Revenue

Overall Website Performance

Significant year-on-year growth in organic traffic.
Substantial revenue increases across all key categories.

conclusion

LOGIC1’s targeted approach to keyword optimisation and on-page enhancements helped Arboretum achieve remarkable improvements in organic traffic and revenue. By aligning the website structure and content with user search behavior, Arboretum not only increased its visibility but also strengthened its position as one of Ireland’s leading garden centres.

Content Optimisation SEO

+79.54%

New search queries gained Autogrow

SEM

+67%

Increase in paid search revenue Kitchen Warehouse Au

Content Optimisation SEO

Better content = increased engagement Large tourism operator targeting international travellers.

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Our strategic process uses your first-party customer data to develop insights from your existing customers to optimise strategies and tactics across persuasion, attention, and transaction to deliver new customers consistently.

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