The Rugby World Cup marked a pivotal moment for the All Blacks—a chance to secure a historic third consecutive title while expanding their global influence, particularly in the Asian market. Recognizing the All Blacks' powerful global brand, our objective was to leverage this momentum to connect directly with fans across Asia, driving online sales and brand engagement.
We partnered with the All Blacks Store to achieve key goals: targeting the right Asian markets, optimizing ad strategies, and ensuring long-term revenue growth through precise attribution. The result? A significant surge in conversions, revenue, and fan engagement across Asia.
Objective
Pinpoint the most promising Asian markets to maximize conversions and revenue for the All Blacks Store.
Our Approach
Results
Objective
Establish brand presence and drive early sales in the lead-up to the 2019 Rugby World Cup.
Our Approach
Results
As the Rugby Championship approached, the All Blacks Store saw a steady rise in sales, leading to a surge in orders leading up to the RWC kick-off. This momentum was crucial in driving continued success throughout the tournament.
Objective
Implement effective attribution models to support sustainable revenue growth beyond the RWC.
Our Approach
Results
The All Blacks Store experienced a 134% year-over-year revenue increase in Asia, with online sales from the region accounting for nearly 12% of total annual revenue. Orders flooded in from across Asia, solidifying the All Blacks’ presence in a rapidly growing market.
