Driving Awareness for Black Crows Seasonal Events

Social Media Marketing

our results

+103.5% YOY

Start of Winter Season Event Responses

+138.5% YOY

End-of-Season Giveaway Responses

Overview

We partnered with Black Crows to increase awareness and engagement for their key seasonal events. Our strategy combined organic and paid approaches to create buzz around the start of winter and celebrate the end of the season with an exciting ski giveaway.

objective:

Driving Awareness for Seasonal Events

Our goal was to increase awareness and engagement for key seasonal events, such as the start and end of the winter season, through a mix of paid and organic strategies.

Our Approach

For the Start of Winter Season Event, we launched a dual campaign using organic posts to engage the community and paid ads to expand reach.
For the End of Season Giveaway, we ran a campaign celebrating the season’s close by giving away a pair of skis, generating buzz and reinforcing brand loyalty.

conclusion

These outcomes highlight the effectiveness of our strategies in driving event participation and creating excitement among the New Zealand ski community.

Content Optimisation SEO

+79.54%

New search queries gained Autogrow

SEM

+67%

Increase in paid search revenue Kitchen Warehouse Au

Content Optimisation SEO

Better content = increased engagement Large tourism operator targeting international travellers.

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We have extensive experience working with companies across all industries, shapes and sizes.

Our strategic process uses your first-party customer data to develop insights from your existing customers to optimise strategies and tactics across persuasion, attention, and transaction to deliver new customers consistently.

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