Home Essentials, a trusted homeware store on Auckland’s North Shore since the early 2000s, underwent new ownership in 2021, ushering in a wave of innovation across the business. With retail experiencing a slump, our client did not want to drop prices - we had to find opportunities.
We needed to find new customers and entice them without dropping prices. We wanted to find long-term customers who would be brand loyal.
Our Approach
Better content, better user experience. Our customers are nuanced, so we needed to be as well - offering them content which appealed to them as opposed to creating generic Ai related nonsense.
Results
The content was niche, showing customers that we knew what they wanted and we understood their needs. This gave us credibility and memorable.
Organic traffic was up 27%
Organic revenue up 18.5%
Engaged sessions up 61% for all channels.
Using paid search in both Bing & Google to find customers who we knew would be long-term customers.
Our Approach
We made product-level changes within Shopify to optimize the product feed for Google Shopping. This included:
Results
This allowed us both control of the campaigns but also allowed them to be broad enough for the algorithms to do their magic.
52% increase in revenue YoY
42.5% increase in transactions YoY
