Growing Lowe Alpine’s Social Media Presence in New Zealand

Social Media Marketing

our results

+21.5%

Followers

+29.3%

Engagement

+863.2%

Impressions

Overview

Lowe Alpine is a trusted outdoor gear brand known for its durable and innovative backpacks. With a growing footprint in New Zealand, the brand caters to hikers, climbers, and adventurers who need reliable gear for the country’s varied landscapes. Lowe Alpine has built a solid reputation for quality, and its goal is to connect with the local outdoor community through authentic and engaging social media efforts.

Our team partnered with Lowe Alpine to address two objectives: growing their social media presence through organic strategies and managing ambassador relationships to increase the impact of user-generated content (UGC).

objective 1:

Growing Organic Social Media Presence

Increase Lowe Alpine’s social media reach, engagement, and followers year-over-year to compete in New Zealand’s outdoor gear market.

Our Approach

We developed a content plan tailored to the New Zealand outdoor community, focusing on:

Showcasing real-world use of Lowe Alpine’s backpacks in New Zealand’s unique outdoor settings.
Sharing customer stories and outdoor adventures to build community connections.
Publishing consistent, high-quality posts that resonated with outdoor enthusiasts.

objective 2:

Managing User-Generated Content and Ambassadors

Work with ambassadors and user-generated content to create an authentic and engaging social media presence.

Our Approach

We implemented a structured approach to ambassador management, ensuring that content aligned with Lowe Alpine’s goals. This included:

Developing clear guidelines for ambassadors to create consistent and high-quality content.
Working collaboratively with ambassadors to produce relatable content that resonates with the local audience.
Sharing user-generated content to celebrate the outdoor community and reinforce the brand’s connection with its followers.

Results

The focused strategy helped improve organic reach and engagement across social platforms. User-generated content provided an authentic look at the brand in action, encouraging further engagement from the community.

conclusion

By focusing on relatable content and fostering strong relationships with ambassadors, Lowe Alpine has grown its social media presence in New Zealand. These strategies have built deeper connections with the local outdoor community while achieving measurable improvements in reach and engagement.

Content Optimisation SEO

+79.54%

New search queries gained Autogrow

SEM

+67%

Increase in paid search revenue Kitchen Warehouse Au

Content Optimisation SEO

Better content = increased engagement Large tourism operator targeting international travellers.

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