Improved Mobile UX Creates 19% Revenue Increase for Shotover Canyon Swing

UX Design

our results

19%

increase in online revenue

28%

increase in conversion rates

289%

increase offline shop visits

Overview

Canyon Swing have been doing high octane activities in Queenstown since 2002. The first cliff launch drop and swing in the world, it has grown from strength to strength.

With strong online marketing in place, Canyon Swing needed to convert more of these qualified users in a very competitive market. With a 90% mobile traffic rate, we constantly needed to focus on improving ux.

objective:

Improve UX for all mobile platforms

With international visitors using a variety of mobile phones, we needed to ensure that all experiences were the same.

Our Approach

Analysis – We identified the potential shortcomings of the website & focused on mobile experience
Hypothesis & Variables – Through our analysis we understood which elements, in theory, were causing poor experience
Implementation & Testing – We then implemented 15 tests from the different variables we created.
Audit of the website & conversion rate analysis
A staged implementation plan

Outcomes

Our analysis found that a vast majority of traffic was coming from mobile devices & a high percentage of those were landing on the homepage. Both the mobile and homepage experience needed refreshing, so we set about creating a number of hypothesis to prove our theories. We first looked to improve site speed so the conditions of the test had the best possible chance of succeeding. From there we implemented a number of A/B tests which we monitored & optimised over the week. We also created a standalone landing page to test various elements that were not possible within the current structure.

19% increase in revenue
28% increase in mobile conv.rate YoY

conclusion

Ensuring that we covered all potential issues allowed us to incrementally win for our client. The unseen is sometimes the biggest way to win.

Content Optimisation SEO

+79.54%

New search queries gained Autogrow

SEM

+67%

Increase in paid search revenue Kitchen Warehouse Au

Content Optimisation SEO

Better content = increased engagement Large tourism operator targeting international travellers.

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We have extensive experience working with companies across all industries, shapes and sizes.

Our strategic process uses your first-party customer data to develop insights from your existing customers to optimise strategies and tactics across persuasion, attention, and transaction to deliver new customers consistently.

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