Target Users in their Consideration Phase

Content Optimisation SEO

our results

3,300%

increase in new users outside of New Zealand

29%

increase in average duration

Overview

As a well-known brand with global targeting, our client is a market leader for all their products. Targeting overseas users and entering into their decision-making process as early as possible was essential to their long-term growth, especially when they dominated the SERPs. We needed to find more high-quality traffic streams for them organically, so we created a blogging strategy that would appeal directly to users search intent.

objective:

Create content that drives brand awareness to international travellers

We needed to make international travellers aware of the brand & its products before they made it to New Zealand.

Our Approach

Finding further high-quality organic traffic streams
Create a blogging strategy that would appeal directly to users search intent
Create relevant blog topics that highlight the expertise of the company

Our Process

Conduct organic traffic and user intent research
Create a content strategy that appeals to the user intent of potential customers
Showcase available offerings to assist with direct transactions

Outcomes

We used a data-driven approach to strategise the organic content strategy, ensuring visibility from organic search engines by researching specific queries and relevant traffic levels relating to their offerings. We combined the knowledge found through the data with creative ideas and writing, ensuring that the content increased session durations and kept users intereste

3,300% increase in international traffic
29% increase session duration time

conclusion

LOGIC1 successfully implemented an organic blogging strategy, delivering an increase in sessions, new users and direct transactions from high-quality traffic. This benefitted the website as more users were engaging with content for longer periods of time, creating higher authority for search engines and greater brand awareness to new users visiting the site.

Content Optimisation SEO

+79.54%

New search queries gained Autogrow

SEM

+67%

Increase in paid search revenue Kitchen Warehouse Au

UX Design

+19%

Revenue increase with mobile UX changes Canyon Swing

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WE WOULD LOVE TO
WORK WITH YOU

We have extensive experience working with companies across all industries, shapes and sizes.

Our strategic process uses your first-party customer data to develop insights from your existing customers to optimise strategies and tactics across persuasion, attention, and transaction to deliver new customers consistently.

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