New Zealand Local and International Shopping Trends

We’ve touched upon mobile trends in New Zealand and consumer behaviour & online shopping habits. But did you know that New Zealanders prefer to buy locally? 53% state they’d prefer to buy products within their own country. When they’re hunting for local businesses and products, more than half of Kiwis use the internet to find […]

New Zealand Consumer Behaviour & Online Shopping Trends

We’ve recently reported on the mobile trends in New Zealand based on Google Consumer Barometer data and found that 81% of Kiwis own a smartphone and use them to go online at least as often as computers and tablets. In fact, 95% of New Zealanders use the internet every day, confirming the fact that small […]

Digital Marketing Glossary

So you’d like to start growing your business online, but are totally lost with all the technical jargon and acronyms. That’s why we’ve put together this digital marketing glossary, complete with all of the important, relevant and interesting terms used in Digital Marketing. Ad Click When a user clicks on an ad to see the full […]

What is GDPR and how will it affect New Zealand Businesses?

gdpr online security

On the 25th of May 2018, a new data privacy regulation called the General Data Protection Regulation (GDPR) will go into effect in the European Union (EU). These days we generate massive amounts of digital information each day, with websites, phones and smart devices all collecting data that can identify us, as individual users. Majority […]

How to analyse and benchmark your website’s performance

January seems long gone and with only two months till the new tax year, it’s time to analyse how your website performed in 2017 and plan this year’s improvements. Where to start your website benchmarking? The key to correct analysis and data benchmarking is translating your business objectives into digital metrics. Google Analytics offers extensive […]

Understanding Facebook Analytics

Facebook Analytics

Facebook Analytics (FBA) is product analytics used for driving growth. The following blog post provides an outline of the key aspects of using the interface and the key metrics that are available. Understanding Facebook Analytics Originally Facebook Analytics focused on providing analytic information on apps, allowing app developers and businesses to better understand the interactions […]

Growing Business Online

growing business online

LOGIC1 was shortlisted as Google Premier Partners Awards finalist in Growing Business Online category. This is a great achievement for our clients and our team, but nowadays – what does it really take to grow your online presence and get the results you need from your digital channels?   Set your own KPIs It never […]

Google Analytics Data Import

Google Analytics Data Import NZDMI

We already know that Google Analytics is a powerful data tool for marketers to measure, monitor and improve on the success of their websites. GA already has a great variety of variables to slice and dice data but do you still find yourself wishing for more options to give you more accurate reports? What if […]