Working with YouTube Analytics

With the prediction for video to account for 82% of all web traffic by 2021, now is the time to start investing in this channel from content production and advertising perspective. And YouTube brand channel is the best starting point for growing video presence. But what metrics really matter when analysing the performance of your […]

Maximise Your Content Exposure on LinkedIn

Linkedin Content New Zealand

Every platform has unique content structures that maximise traffic, and LinkedIn is no different. Here are five steps to help you generate leads, drive more revenue and build brand awareness. Converse in Groups Join the conversation. LinkedIn groups offer the ideal opportunity to build an engaged community on its platform. Many professionals find group participation […]

DIY content – what’s the opportunity?

DIY Content Digital Marketing Initiative

Mobiles are yet again changing not only the way that we, the users, look for products and information – they are changing how brands need to get in front of their target audience. Every single day mobile users pull out their devices to help them with their latest ‘need-to-know’ at the moment queries. In fact, […]