Search ads in Google Play

Google Play

For Android users, app discovery is about to get a whole lot easier thanks to the launch of Search Ads in the Google Play Store. Search plays a key role in app discovery and is one of the biggest drivers of app installs with users looking to their phones for instant answers to their latest […]

Remarketing lists for search ads

Remarketing Lists for Search Ads

The latest update to remarketing lists for search ads (RSLA) is finally available in New Zealand and many marketers (including us!) are very excited about this release. Here’s why. What are remarketing lists for search? Up to very recently the only way to run remarketing activity for search was to rely on Google Ads remarketing […]

No more cookies for Apple’s iAd

Mobile-Marketing1

Apple has recently revamped its iAd advertising platform and today we’re taking a closer look at this alternative to other mobile advertising networks. It also brings an unexpected alternative to traditional cookie-based tracking. iAd and mobile advertising Mobile marketing is here to stay. As we buy more and more smartphones and upgrade our devices to […]

The power of local marketing

Local marketing

During our holidays we had a chance to catch up on some very interesting reading, and one story in particular grabbed our attention. The future of local marketing – a topic we’re very passionate about – and it focuses on the amazing opportunities available to local companies. Local marketing must be flexible This article highlights […]