Google Smart Display Campaigns

Smart display ads

If, like us, you are slightly concerned that we will all soon be made redundant by hyper intelligent robots, then you may want to stop here. While automation is nothing new for display campaigns on the Google Display Network, constant machine learning has made fully automated Smart Display campaigns a reality in 2017. Once you […]

Introducing Smart Goals

Analytics Smart Goals

Google Analytics Smart Goals Great news for the many advertisers who don’t track website conversions, whether it’s because there are no actionable end results or a technical barrier prevents it. Google has now provided an alternative way of measuring high quality traffic with the addition of Smart Goals. Smart Goals are a new way of […]

Google Ads App now available on iOS

AdWords iOS App Digital Marketing

Google now offers an on the go solution with the Google Ads App, meaning search marketers no longer need to be desk bound, glued to PCs when managing campaigns. What Android users had a chance to enjoy for a while is finally available on Apple devices too. Not only does the Google Ads App allow […]

Cross-Device Conversions in Google Ads

adwords cross device conversions

Today’s online world isn’t what it was 10 years ago, with most of us using more than one device to access internet on a daily basis. Statista have data from 2014 shows that the average number of connected devices ranged from country to country, but there were 3.6 devices per person in the Netherlands and 3.1 […]

5 Steps to a successful Google Ads strategy for mobile

Mobile Friendly

Is your paid mobile search working for you? Earlier this year Google confirmed that mobile searches have now exceeded desktop but before even thinking about changing your entire approach to ‘mobile-first’ and increasing spend, here are a few tips to help you get the most from your current campaigns. Are your ads converting? If you […]

Making your keywords work harder

Best performing keywords

Your keyword lists are built; you’ve identified the high converting keywords and you’re getting qualified traffic to your site but can you get even more traffic from those high converting terms? Below are a few tips and tricks to help you squeeze an extra few visits from your star performers in both organic and paid […]

Search ads in Google Play

Google Play

For Android users, app discovery is about to get a whole lot easier thanks to the launch of Search Ads in the Google Play Store. Search plays a key role in app discovery and is one of the biggest drivers of app installs with users looking to their phones for instant answers to their latest […]

Remarketing lists for search ads

Remarketing Lists for Search Ads

The latest update to remarketing lists for search ads (RSLA) is finally available in New Zealand and many marketers (including us!) are very excited about this release. Here’s why. What are remarketing lists for search? Up to very recently the only way to run remarketing activity for search was to rely on Google Ads remarketing […]

The power of local marketing

Local marketing

During our holidays we had a chance to catch up on some very interesting reading, and one story in particular grabbed our attention. The future of local marketing – a topic we’re very passionate about – and it focuses on the amazing opportunities available to local companies. Local marketing must be flexible This article highlights […]

Instagram marketing and should you use it?

Instagram Marketing

Did you know Instagram has now over 200 million users globally? It has to be an impressive number for a company no one heard of 3 or 4 years ago. Since the social giant Facebook acquired Instagram in 2012 the numbers continue to go only one way – up. With 60 million photos uploaded daily […]