How to analyse and benchmark your website’s performance

January seems long gone and with only two months till the new tax year, it’s time to analyse how your website performed in 2017 and plan this year’s improvements. Where to start your website benchmarking? The key to correct analysis and data benchmarking is translating your business objectives into digital metrics. Google Analytics offers extensive […]

Introducing Smart Goals

Analytics Smart Goals

Google Analytics Smart Goals Great news for the many advertisers who don’t track website conversions, whether it’s because there are no actionable end results or a technical barrier prevents it. Google has now provided an alternative way of measuring high quality traffic with the addition of Smart Goals. Smart Goals are a new way of […]

Cross-Device Conversions in Google Ads

adwords cross device conversions

Today’s online world isn’t what it was 10 years ago, with most of us using more than one device to access internet on a daily basis. Statista have data from 2014 shows that the average number of connected devices ranged from country to country, but there were 3.6 devices per person in the Netherlands and 3.1 […]

Google Analytics Data Import

Google Analytics Data Import NZDMI

We already know that Google Analytics is a powerful data tool for marketers to measure, monitor and improve on the success of their websites. GA already has a great variety of variables to slice and dice data but do you still find yourself wishing for more options to give you more accurate reports? What if […]