What is GDPR and how will it affect New Zealand Businesses?

gdpr online security

On the 25th of May 2018, a new data privacy regulation called the General Data Protection Regulation (GDPR) will go into effect in the European Union (EU). These days we generate massive amounts of digital information each day, with websites, phones and smart devices all collecting data that can identify us, as individual users. Majority […]

How to correctly migrate your tracking to Google Tag Manager

Migrate Google Tag Manager

By migrating your Google Analytics tracking over to Google Tag Manager, you’re allowing Tag Manger to complete its function without the loss of information between the two tools. Migrating is also important because Google Analytics is an incredibly helpful tool to have, and by enabling GTM, you can align your GA tracking with other 3rd […]

How to analyse and benchmark your website’s performance

January seems long gone and with only two months till the new tax year, it’s time to analyse how your website performed in 2017 and plan this year’s improvements. Where to start your website benchmarking? The key to correct analysis and data benchmarking is translating your business objectives into digital metrics. Google Analytics offers extensive […]

Introducing Smart Goals

Analytics Smart Goals

Google Analytics Smart Goals Great news for the many advertisers who don’t track website conversions, whether it’s because there are no actionable end results or a technical barrier prevents it. Google has now provided an alternative way of measuring high quality traffic with the addition of Smart Goals. Smart Goals are a new way of […]

Google Analytics Data Import

Google Analytics Data Import NZDMI

We already know that Google Analytics is a powerful data tool for marketers to measure, monitor and improve on the success of their websites. GA already has a great variety of variables to slice and dice data but do you still find yourself wishing for more options to give you more accurate reports? What if […]

Take control with Google Tag Manager

Google Tag Manager Benefits

Google Tag Manager (GTM) is a fantastic tool that allows marketers to take control of web tracking without the need to involve a webmaster each time a change is needed. Before looking at the benefits, let’s recap on what tags are and what purpose they serve. What are Tags? Simply, tags are snippets of code […]

Remarketing lists for search ads

Remarketing Lists for Search Ads

The latest update to remarketing lists for search ads (RSLA) is finally available in New Zealand and many marketers (including us!) are very excited about this release. Here’s why. What are remarketing lists for search? Up to very recently the only way to run remarketing activity for search was to rely on Google Ads remarketing […]

Save time with Content Groupings

content grouping

Website analytics is one of the most important tools any business can and should use and there’s no secret here at LOGIC1 we’re big fans of Google Analytics. We’ve recently started our second level training sessions, for those who want to explore and utilize some of the more advanced features of GA, and from the […]