Upcoming Google Search Page Experience and Core Web Vitals Updates

Search Page Experience Graphic

Google improves their search engine results page (SERP) by rolling out thousands of algorithm updates annually. Google announced in November last year that this years’ one of the most significant updates and will be focused on expanding page experience signals with Core Web Vitals. This update was initially planned to begin May 2021; however, Google […]

Digital Marketing Glossary

So you’d like to start growing your business online, but are totally lost with all the technical jargon and acronyms. That’s why we’ve put together this digital marketing glossary, complete with all of the important, relevant and interesting terms used in Digital Marketing. Ad Click When a user clicks on an ad to see the full […]

It’s All About Mobile Marketing

Desktop, tablet, mobile responsive web design

Recently I attended the Google Partners Academy Bootcamp for Mobile Sites. The conference took place at the Viaduct Events Centre in Auckland under the guidance of the knowledgeable Benjamin Mangold, co-founder of Loves Data. The goal of the day was to come away with a Google Certification in Mobile Sites and have a better understanding […]