How to Create a Facebook Group for your Business – Step by Step Guide with Images

Facebook Groups

Facebook groups have been becoming more popular as a way of connecting to an audience on a more personal, community-based level. By interacting with an audience on a more personal level, this allows a stronger relationship to foster, which can create lucrative rewards in the long term. That’s why we’ve created a step-by-step guide on […]

5 simple tips for creating social media content for small businesses

When it comes to social media marketing for small business, knowing where to start is often the hardest part. We all get busy working in the business, that working on the business and creating a top-notch social media presence can end up on the back burner. Social media marketing in small business should be about […]

Facebook advertising and landing pages

Landing Pages are the gateway to your success. They introduce potential customers to your company, your product or service and the benefits you offer. If you are having trouble getting your customers to convert, the problem can often be found in poorly optimized landing pages. Landing pages are often overlooked, and businesses put more focus […]

Introducing IGTV Instagram’s new video platform

Instagram Launches IGTV

Instagram has just launched a new video service called IGTV which allows users to post video content from 15 seconds up to 60 minutes. Previously users could only share up to 60 seconds. IGTV is set to rival YouTube as a home for mobile video. There are two ways to use IGTV. The first is […]

Facebook News Feed Changes

Recently Facebook announced significant changes to its news feed, where the Facebook algorithm will now prioritise posts from friends and family ahead of content from business pages and news. The change aims to give Facebook users more quality time on the network by providing them with highly relevant and engaging content. Over the years Facebook […]

Understanding Facebook Analytics

Facebook Analytics

Facebook Analytics (FBA) is product analytics used for driving growth. The following blog post provides an outline of the key aspects of using the interface and the key metrics that are available. Understanding Facebook Analytics Originally Facebook Analytics focused on providing analytic information on apps, allowing app developers and businesses to better understand the interactions […]

Maximise Your Content Exposure on LinkedIn

Linkedin Content New Zealand

Every platform has unique content structures that maximise traffic, and LinkedIn is no different. Here are five steps to help you generate leads, drive more revenue and build brand awareness. Converse in Groups Join the conversation. LinkedIn groups offer the ideal opportunity to build an engaged community on its platform. Many professionals find group participation […]

Facebook Dynamic Ads Are Taking On the Travel Sector

Facebook Dynamic Product Ads

Since Facebook launched its Dynamic Product Ads in 2015, brands have uploaded more than 2.5 billion products, looking to capitalise on the targeted advertising opportunities. Now, with the wave of a wand and the change of a name (to Dynamic Ads), Facebook is looking to broaden its advertising horizons, and their first stop is the […]

Social media & SEO

social media web

Social Media’s effect on SEO Search ranking is important to all website owners, having your site rank highly in the organic listings for terms relevant to your brand or product is vital, in this blog post we take a look at how Social Media channels can help with ranking. Whilst Google has never released details […]

Facebook Business Pages improve mobile experience

Facebook Business Pages

Facebook has announced a number of changes to business Pages to enhance the experience for mobile and tablet users. With one-third of all Facebook users only logging in on mobile phones, Facebook are committed to making changes to ensure usability for this growing number of users is as efficient and convenient as possible. Over one […]