Working with YouTube Analytics

With the prediction for video to account for 82% of all web traffic by 2021, now is the time to start investing in this channel from content production and advertising perspective. And YouTube brand channel is the best starting point for growing video presence. But what metrics really matter when analysing the performance of your […]

Introducing IGTV Instagram’s new video platform

Instagram Launches IGTV

Instagram has just launched a new video service called IGTV which allows users to post video content from 15 seconds up to 60 minutes. Previously users could only share up to 60 seconds. IGTV is set to rival YouTube as a home for mobile video. There are two ways to use IGTV. The first is […]

DIY content – what’s the opportunity?

DIY Content Digital Marketing Initiative

Mobiles are yet again changing not only the way that we, the users, look for products and information – they are changing how brands need to get in front of their target audience. Every single day mobile users pull out their devices to help them with their latest ‘need-to-know’ at the moment queries. In fact, […]