LOGIC1 was founded with one key objective in mind

To provide our clients with a comprehensive, one-stop solution covering all their marketing needs.

From development to implementation, from optimisation to reporting – our logical combination of web and marketing services managed by a highly skilled team is guaranteed to deliver the results you’re after.

Meet our Team

James Julian



After almost 8 years spent in senior digital agency roles across the globe. His primary focus is on developing tracking strategies, aligned with clients’ objectives.

At LOGIC1 James is seen as a mentor and advocate for all things data, as he often encourages clients to broaden their tracking horizons;
His day-to-day responsibilities include quality control and accuracy of reported data, expansion of reporting methodologies and research of new solutions, which allow for mergers of Google Analytics with other tools and platforms.

Lucy Columbus

General Manager


With a background in multi-channel media planning, digital implementation and strategy, Lucy has contributed to the growth and promotion of an impressive portfolio of global and local household name brands.

At LOGIC1, Lucy champions our client’s objectives, ensuring project visibility and collaboration across LOGIC1’s cross-functional teams to deliver the best result, every time. 

Paul Brash

Paul Brash

Web & Advertising

Paul comes from an advertising background, having spent several years in creative and media agencies in the UK and New Zealand before joining LOGIC1 in April 2019.

At LOGIC1 Paul assists the advertising, web and SEO teams.

Gints Grinbergs

Gints Grinbergs


Gints joined LOGIC1 in August 2016 as a technical specialist, having previously worked in a number of financial institutions in Latvia; Gints’s strength lies in his technical abilities and to-date he has been responsible for majority of advanced tracking solutions through Google Analytics and Google Tag Manager; His previous experience in web development gives him the knowledge and confidence in the use of frontend programming languages, i.e. HTML, JavaScript, CSS.

Niamh O’Byrne

SEO, UX Design & Content

Niamh comes from a background of marketing, social media planning and content. Over the years, she has worked across several industries in Ireland including insurance, law, recruitment, arts, and publishing. 

Having recently qualified with a Professional Diploma in User Experience Design from UX Design Institute and Glasgow Caledonian University, Niamh will be working with the LOGIC1 team in the areas of SEO, UX Design and content creation.

Steve Honey


Steve joined Logic1 in late 2021, bringing with him 15 years’ experience both running large scale ecommerce stores and as a developer, with time spent freelancing and with agencies in the UK, France, and New Zealand.

Steve has a broad range of technology and dev language expertise including being a WordPress and WooCommerce core contributor, many years of NetSuite/SuiteScript experience and over 10 years as a Shopify partner. Most recently before joining Logic1 he was head of technology for 5 years at a large international brand, delivering ERP projects, 3rd party API system integrations, and owning internal reporting & analytics (Power BI).

Ashleigh Wells

Social Media Executive

Ashleigh comes from a sporting background, having trained horses professionally for several years in NZ as well as the USA & Europe, before completing a diploma in digital marketing and working as a social media strategist for various start ups and small-medium businesses.
Ashleigh’s leads the LOGIC1 social media team and focuses on driving strategy and ideation for clients across Facebook, Instagram and TikTok. Her core responsibilities are to stay up to date with the always-evolving update to platforms, to ensure our client’s organic and paid social media activity is optimised to drive results.

Meg Grealish

Social Media Executive

Recently graduating with a Bachelor of Communications degree at the University of Canterbury and with experience in the marketing and promotions industry, Meg has made the move down South and has joined the LOGIC1 team in 2023 as a Social Media Executive.

Alexander Obedo


With a solid 8-year track record as a Front End Web Developer, Alexander has dedicated his career to refining his skills and cultivating extensive expertise  of translating web design concepts into fully functional websites. His proficiency extends to crafting dynamic websites on WordPress, as well as leveraging the power of Shopify and BigCommerce for e-commerce solutions.

Amy Hodgetts

Digital Marketing Strategist 
Amy is an accomplished Digital Marketer with 10 years’ of experience. She has a passion for digital and ecommerce innovation and particularly enjoys working in the retail industry. For the majority of her career, she has worked for large outdoor brands, working hard to grow brand awareness nationally and internationally. She particularly enjoys channelling her energy into delivering successful campaigns and launching new digital programmes to help grow new acquisitions and/or increase web sales.
Amy oversees and drives performance marketing, digital campaign ideation and delivery, as well as superintends website improvements. Having worked for some of the world’s most ‘valuable’ brands, she’s used to working fast-pace and is never short of new ideas.

Stu Tooley


Maggie Brown

Office Dog

A fine old lady. Fairly deaf, you may pat her on one of her short laps of the office, in-between lengthy naps.