Google Tag Manager (GTM) is a fantastic tool that allows marketers to take control of web tracking without the need to involve a webmaster each time a change is needed. Before looking at the benefits, let\u2019s recap on what tags are and what purpose they serve.<\/p>\n
Simply, tags are snippets of code that are added to web pages that measure traffic, help us understand visitor behaviour and the impact of our online marketing efforts and allow us to use remarketing and audience targeting. Ultimately these tags help us to test and improve our sites and gain a better understanding of our online marketing activity.<\/p>\n
Overtime many websites will have had lots of marketing tags added for tracking and measurement but many won\u2019t have managed them efficiently. So what\u2019s the problem? Too much code slows a site down and redundant and incorrect tags can distort results. Updating tags can be slow for web developers, possibly even delaying the launch of campaigns, with GTM marketers can take back control and avoid these issues.<\/p>\n
Knowing what information your site is collecting and trusting the data is a powerful resource that can help you make some good online marketing decisions. We encourage you to take control of your marketing tags with Google Tag Manager and start saving yourself time and money whilst gaining valuable insights.<\/p>\n