Case Study – 

Tax Refunds

Helping More Kiwis Get Their Tax Refund

tax-refunds-case-study

Tax Refunds were the first to market, but with increased competition, the brand was experiencing strong levels of churn that they needed to reverse. The client needed cost-effective, smart strategies that would help them get more from their budget & help grow the brand once more.

Our Approach

  • Get more from a reduced budget
  • Reduce CPA across all campaigns
  • Leverage mobile
  • Ensure attribution is key to growing applications over the tax refund season
  • Expand advertising where possible

Our Process

  • Rebuild Google Ads account in line with objectives
  • Create enticing copy that stands out from competitors
  • Use targeting options that keep Tax Refunds top of mind

Tax Refunds were the largest tax refund company in New Zealand before 2010; however, with new competitors & savvier online users, their market share was steadily decreasing. LOGIC1’s task was to regain market share and reduce cost per acquisition, all with a much smaller online budget.

From 2015-2018, we expanded Tax Refunds presence to several different platforms to support our paid search work – from social media ads to display, Gmail and video. With specific strategies in place for each platform, we introduced an attribution model that helped with both our automated and manual optimisation.

Unfortunately, a change in legislation meant the nullification of the tax refund industry in 2018 but not after Tax Refunds had regained their position in the top two of refund companies in the country.

23%
Applications increase
47%
Cost per Acquisition decrease
2nd
largest Tax Refund company

James & the team in LOGIC1 were a pleasure to work with. They understood our challenges as a business & helped us achieve all our goals on time & under budget.

Phil Rance, CEO

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