Our analysis found that a vast majority of traffic was coming from mobile devices & a high percentage of those were landing on the homepage. Both the mobile and homepage experience needed refreshing, so we set about creating a number of hypothesis to prove our theories. We first looked to improve site speed so the conditions of the test had the best possible chance of succeeding.
From there we implemented a number of A/B tests which we monitored & optimised over the week. We also created a standalone landing page to test various elements that were not possible within the current structure.