Digital Marketing Glossary

So you’d like to start growing your business online, but are totally lost with all the technical jargon and acronyms. That’s why we’ve put together this digital marketing glossary, complete with all of the important, relevant and interesting terms used in Digital Marketing. Ad Click When a user clicks on an ad to see the full […]

Time to get Google Ads Smart

AdWords Smart

Recently I was fortunate enough to attend Google’s Masterclass up in Auckland. It was an afternoon packed with information on Google’s hot topics including Artificial Intelligence (AI), Machine Learning (ML) and Attribution. In summary, it’s time to get Google Ads-smart and let Google do some of the hard work. Get creative & targeted with your […]

Google Smart Display Campaigns

Smart display ads

If, like us, you are slightly concerned that we will all soon be made redundant by hyper intelligent robots, then you may want to stop here. While automation is nothing new for display campaigns on the Google Display Network, constant machine learning has made fully automated Smart Display campaigns a reality in 2017. Once you […]

Google Shopping Tips and Tricks

Google Shopping

LOGIC1 recently became the only Google Premier Partner in New Zealand to qualify for the Google Shopping Innovation Awards APAC 2017 so we decided to do a series around how we did it. Google Shopping – A New Era For Search Google Shopping is a tough beast, it’s nothing like paid search in many aspects […]

Maximise Your Content Exposure on LinkedIn

Linkedin Content New Zealand

Every platform has unique content structures that maximise traffic, and LinkedIn is no different. Here are five steps to help you generate leads, drive more revenue and build brand awareness. Converse in Groups Join the conversation. LinkedIn groups offer the ideal opportunity to build an engaged community on its platform. Many professionals find group participation […]

Google Ads App now available on iOS

AdWords iOS App Digital Marketing

Google now offers an on the go solution with the Google Ads App, meaning search marketers no longer need to be desk bound, glued to PCs when managing campaigns. What Android users had a chance to enjoy for a while is finally available on Apple devices too. Not only does the Google Ads App allow […]

Cross-Device Conversions in Google Ads

adwords cross device conversions

Today’s online world isn’t what it was 10 years ago, with most of us using more than one device to access internet on a daily basis. Statista have data from 2014 shows that the average number of connected devices ranged from country to country, but there were 3.6 devices per person in the Netherlands and 3.1 […]

Social media & SEO

social media web

Social Media’s effect on SEO Search ranking is important to all website owners, having your site rank highly in the organic listings for terms relevant to your brand or product is vital, in this blog post we take a look at how Social Media channels can help with ranking. Whilst Google has never released details […]

Facebook Business Pages improve mobile experience

Facebook Business Pages

Facebook has announced a number of changes to business Pages to enhance the experience for mobile and tablet users. With one-third of all Facebook users only logging in on mobile phones, Facebook are committed to making changes to ensure usability for this growing number of users is as efficient and convenient as possible. Over one […]

5 Steps to a successful Google Ads strategy for mobile

Mobile Friendly

Is your paid mobile search working for you? Earlier this year Google confirmed that mobile searches have now exceeded desktop but before even thinking about changing your entire approach to ‘mobile-first’ and increasing spend, here are a few tips to help you get the most from your current campaigns. Are your ads converting? If you […]